Red Tricycle provides fun & resources to parents all over the country. I live in and write for sunny SoCal.
With all this sunshine, a parent wants to get the kiddos outside as much as possible and Red Tricycle is there with the best parks, classes, entertainment and fun foods. In fact, the brand pays its writers to go enjoy these things with our own little ones!
My Little & I have all kinds of adventures from hitting up the new ice cream shops to exploring the best summer camps to searching out fun on the cheap. In a relatable, friendly tone, I share my findings with other SoCal parents. With more than .5MM visits per month, I think they like it!
Primrose Schools is a leader in the early childhood game. With a lofty mission that includes forging "a path that leads to a brighter future for all children", their platform combines cream-of-the-crop early childhood development philosophy with the best of modern wisdom.
Begun as a passion project, the blog has grown into a meeting place for bakers and eaters alike. Not only are there lovely treats to look at, but the blog is peppered with the love stories that make up my life and inspire me to bake.
It's a really fun, therapeutic way to combine a passion project (baking) with those I adore (the love stories). Plus, it's provided a gateway to some great working relationships!
San Diego Magazine
San Diego Magazine is the premier resource for all things San Diego County. They cover everything from hot new restaurants to local heroes. They also develop special editions and inserts.
As a contributing writer, I deliver short-form articles that range from 300-word editorials to entertaining snippets. The tone is witty, upbeat and smart and the work itself is ridiculously engaging and enjoyable. Like the SD Mag team!
Marketing & Advertising
Once upon a time, I was a marketing director. I did things like this:
• Created marketing strategies, developed creative and presented work that won new business and increased initiative-specific brand revenue by up to 32% per quarter
• Led marketing development with Chief Executive, Marketing and Creative Officers of top US brands
• Fostered strategy and execution of broadcast, outdoor, web, print, social media and video media
• Made strategy & usability recommendations that augmented time spent on brand web site 2 minutes per visit and skyrocketed conversions by >10% in 90 days
• Sought target-relevant partnership opportunities; Implemented organic search optimization for Lexus sites, boosting clicks-through to site by 22%
• Led development of conquest search advertising
• Engineered tracking & reporting strategy that dramatically amplified digital role in ‘08-‘09 marketing plan
• Successfully launched co-branded micro site that received 1MM visitors in 60 days
• Initiated re-design and implementation of multi-layered e-commerce web site
• Sold home page optimization designs for refresh of existing CPG brand web site & managed production and launch of same
• Managed direct consumer communications including email campaigns, promotions and contests
...and so very much more. Click here to see me on Linked In. Thanks!